This estimate gets to the center of all that makes Porsche what it is. As as a company a brand and as an automotive manufacturing company. And it covers all of the values that characterise our vehicles as well as our work. It's no wonder, therefore, that no one can describe this better compared to the individual who created the 1st sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.
At first, I couldn't locate the auto I'd been dreaming of: a small, lightweight sports car which uses energy efficiently and looked around. Therefore I made the decision to build it myself.
Ferry Porsche
His vision of the ideal sports car has always driven us - throughout our history. And we get nearer each and every day, to realizing it. With every concept, every development and every model. On the way, we follow an agenda, an ideal that unites us all. We refer to it just as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate functionality in the most intelligent way possible - into rate - and achievement. This rule originates on the race track and is embodied in each and every one of our autos. We call it "Intelligent Performance".
Porsche is a distinctive business with strong ideals. Philosophies and our values permeate through everything we do to ensure that we always remain true to our principles. At Porsche, despite what others might do, we as a consequence actively seek to stretch limits and are committed to consistent improvement.
According to the principle of achieving maximum output signal from minimum input, this race-inspired doctrine is built-in to each and every one of our autos since day one. Because the 356 Nr. 1 was constructed.
Where this assurance comes from? The response is straightforward. We never forget who we're. And where we come from.
Why did Porsche Sports Cars become design icons? Because they were successful? Because people found them "attractive"? However, the thing that is truly astonishing was the harmony of the design concept, in which design follows function.
A Porsche is instantly recognisable. This is thanks to contours and the distinctive design idiom: the wings which are more in relation to the bonnet, the roofline, the strong shoulders. Characteristics that every Porsche version has picked up on and reinterpreted for its own era and nature - for more than 60 years.
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